Do you ever feel like you need a dictionary just to read a couple of sentences in an article or book? In William Zinsser’s book “On Writing Well,” he addresses this exact issue, stressing that writers should not make the reader feel confused or uncomfortable, or force them to look up definitions. Simple writing requires being thoughtful, and that simplicity is what your audience truly wants. Think of yourself as a teacher, not a show-off. Your main job is to deliver clarity and structure in your voice, which will compel the reader to go beyond your “lead” paragraph. If you must use complex language, make sure to explain what it means immediately afterward.

Keep It Together with an Outline

I recently started using outlines after reading an article in “Write for Web“ and quickly realized how much easier it makes the writing process. It helps keep your thoughts organized and together. This is all about Unity, ensuring every part of your writing serves one single purpose. To achieve this, Zinsser advises that you must know exactly where you are going before you begin. An outline helps organize your thoughts and ensures every section supports your main objective. Once you accomplish this goal, Zinsser suggests you should not write any more or any less. It’s like a map! Nobody wants to get lost, especially in this day and age when we rely so heavily on GPS!

The Beginning and The End

Zinsser says that the beginning and the end of any piece are the most important parts. They function as the handshake and the farewell. If you don’t grab your reader’s attention right at the start, they will most likely stop reading your article or book. The ending is equally important. You shouldn’t let the writing drag on after you have successfully made your point. It should conclude with a final, satisfying impression.

Find Your Voice for the Ear

Your unique personality should shine through your writing to build trust with your readers. Writing for the ear such as speeches, videos, and voiceovers is different from writing for print. Don’t try to speak exactly as you write, as this often confuses your audience. Writing intended for listening should be simpler, more direct, and incorporate natural pauses. Sometimes, you can emphasize a specific point by repeating a statement so that your audience remembers those particular words. Saying your words aloud helps a lot. I learned this when taking an acting class, my mentor always emphasized how important pauses are and that they are there for a reason!

By focusing on being a clear teacher, controlling your structure with an outline, and letting your authentic voice shine, you can instantly make your writing stronger and more enjoyable to read.