The Instagram audience is predominantly younger and responds best to visual content. The platform is used to visually market content and products, aiming to convert viewers into customers. Since the crafting community is attracting more younger people today, it is a crucial platform for outreach.
The Facebook audience typically consists of older adults. The platform’s primary goal is to build community and loyalty through groups and drive brand awareness. It is an ideal platform for this topic because many older adults are active in the personalization world. Additionally, Facebook is excellent for sharing links to external content, such as my Medium.com article.
LinkedIn is a platform for professionals and decision-makers, driven by the goals of networking and recruiting. By sharing my Medium.com article here, I can effectively connect with other like-minded crafters who will find the content relevant. The platform is also highly valued for its informative, business-oriented content and career advice.
